British Gymnastics aims to meet the following aspirations by 2017:-

• Gymnastics is seen as one of the top three sports in the UK
• The British Gymnastics brand is internationally recognised and a household name

• The Gymnastics club is the hub of the local community
• Success creates global icons

The eight strategic priorities of the 2011-2017 plan are as follows:-

• Create a brand that reflects the values of the sport and unifies the gymnastics community in the UK
  
  
• Ensure systems and processes enable the effective and efficient delivery of the sport in the UK
  
  
• Invest in the development of coaches and associated delivery systems
  
  
• Define new markets/experiences for the 9+ cohort and introduce strategies to stimulate greater participation
  
  
• Strengthen and support the high performance network/system across all disciplines
  
  
• Increase club access to facilities and new spaces resulting from austerity measures being introduced in local government and businesses
  
  
• Assist clubs and coaches to fill the gap in service provision in schools and identify future talent
  
  
• Create a spectacular event in every major city designed to entertain a non-gymnastics’ audience