Marzena Bogdanowicz is a sports marketing and sponsorship expert with over 25 years experience. She runs her own marketing consultancy, b-focused ltd, which specialises in sport sponsorship, commercial consultancy, marketing and project management. She is passionate about sport and the value it plays in all our lives.
Currently a Non-Executive Board Member of Volleyball England, Marzena was also the Team Manager for the GB Women’s Beach Volleyball team at the Atlanta 1996 Olympic Games – the first appearance for both the sport and a GB team. Marzena has also been involved at local club level in both volleyball and triathlon.
Having spent three years at both the Squash Rackets Association and the Test and County Cricket Board (now England and Wales Cricket Board), Marzena went on to spend 10 years as Director of Marketing at the British Olympic Association where she developed a lasting legacy with the introduction of the internationally recognised Team GB brand, representing the Great Britain Olympic Team. The brand has since grown from strength to strength, even more so after London 2012 with Team GB now front of mind during any Olympic Games.
Marzena has worked with many brands and rights holders in defining their marketing and sponsorship strategies. In addition she has led the management and coordination of largescale projects and events such as the London 2012 Live Sites Network, 2008 Visa Handover in The Mall, London and the 2004 Olympic Torch Relay, London.