26th July 2018
British Gymnastics and Cartoon Network partner on all new POW! Academy
British Gymnastics and Cartoon Network are delighted to announce a new joint venture to inspire and reward thousands of gymnasts across the country, with the help of the original ambassadors of girl power The Powerpuff Girls, who are celebrating their 20th anniversary in 2018.
The POW! Academy launches this autumn and is a new initiative aimed at budding gymnasts aged 5-11yrs. The POW! Academy challenges gymnasts to show off their talents and be proud of their achievements focused on linking the skills they have learnt in their gymnastics sessions into creative sequences. Every time a gymnast successfully achieves a new level, they’ll be rewarded through a new badge and certificate scheme.
Jane Allen CEO of British Gymnastics said, “We’re delighted to partner with Cartoon Network who share our passion for inspiring young people and having a positive influence on their development. This is an exciting and new type of partnership which will delight thousands of gymnasts. The Powerpuff Girls series resonates with our young gymnasts and their brand attributes of inclusivity, courage and teamwork are a good fit with our sport. We strive to ensure all gymnasts have a positive and rewarding experience, and this strategic partnership adds an exciting new element for gymnasts to enjoy.”
Vanessa Brookman, VP of Content & Creative, Turner Northern Europe said: ‘The Powerpuff Girls are an iconic superhero trio, who have been role models to a generation of kids and continue to inspire today with their message of empowerment and inclusivity. We are particularly delighted to partner with British Gymnastics on a scheme that compliments the fun and inspiring values embodied by this sport and offers a practical initiative for gymnasts to celebrate their achievements’.
The partnership and POW! Academy was launched at British Gymnastics HQ with characters from the series, star gymnasts Ellie Downie
, Hamish Carter and local gymnasts were invited to an inaugural taster session. Ellie Downie
said, “The POW! Academy is a great idea to keep kids excited to learn and display their skills in a brand-new way. Rewards are a key motivator but these don’t have to be medals or focused on achieving technical excellence. This initiative adds a new dimension with the focus firmly on the fun of taking part and feeling awesome. It will help ensure kids leave sessions with a big smile on their face. I’m proud to be a part of this venture and I'm looking forward to seeing the POW! Academy in action”
The POW! Academy will be available exclusively to member organisations from this autumn. This exciting partnership will see additional activities and initiatives established throughout the three-year period.
This initiative complements the successful Core Proficiency Awards. Member clubs, schools and leisure centres can register their interest.
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